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The Power of Emojis in Communication

Emojis are more than just cute icons used in texting and social media. They have become a powerful tool in communication, allowing individuals to express emotions, convey messages, and even market products. In fact, emojis have become so popular that the Oxford English Dictionary named the “Face with Tears of Joy” emoji as the Word of the Year in 2015.

What are Emojis?

Emojis are small digital images or icons used to express an idea, emotion, or concept. They were created in Japan in the late 1990s and have since become a popular form of communication worldwide. Emojis can be found on almost every digital platform, including smartphones, social media, and messaging apps.

The Benefits of Using Emojis

Using emojis in communication has many benefits. One of the most obvious benefits is that emojis can help convey emotions that are difficult to express through words alone. For example, if someone is feeling happy, they can use the 😊emoji to express their emotions without having to write a long message.

Another benefit of using emojis is that they can help to add context to a message. For example, if someone sends a message that could be interpreted as sarcastic, adding a 😉emoji can help to show that the message is meant to be taken as a joke.

Emojis in Marketing

Emojis are not just limited to personal communication. They have also become a popular tool in marketing. Companies use emojis in their marketing campaigns to help convey their brand personality and connect with their audience on a more personal level.

A study conducted by Experian found that brands that use emojis in their subject lines had a higher open rate than those that did not. This is because emojis help to grab the reader’s attention and make the subject line stand out in a crowded inbox.

How to Use Emojis Effectively

While emojis can be a powerful tool in communication, it is important to use them effectively. Here are some tips for using emojis:

  • Use emojis sparingly. Overusing emojis can make a message difficult to read and appear unprofessional.
  • Make sure the emoji is appropriate for the situation. Using a 😂emoji in a serious message can be seen as insensitive.
  • Consider the cultural context. Emojis can have different meanings in different cultures, so it is important to be aware of this when using them.

Top Emojis Used in Communication

There are thousands of emojis to choose from, but some are more popular than others. According to Emojipedia, the most popular emojis in 2020 were:

Emoji Name
😂 Face with Tears of Joy
❤️ Red Heart
😍 Smiling Face with Heart-Eyes
🤔 Thinking Face
👍 Thumbs Up


Emojis have become an integral part of communication, allowing individuals to express emotions and convey messages in a more personal and engaging way. However, it is important to use emojis effectively and consider the context in which they are being used. By following these tips, you can use emojis to enhance your communication and connect with your audience on a deeper level.

By Arja

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