Words that Start with R List of 380+ Words that Start with R in English My English Tutors
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Why Emojis Matter in Writing

Emojis have become an integral part of our daily communication. In fact, they have become so popular that the Oxford English Dictionary named the “face with tears of joy” emoji as its 2015 Word of the Year. While some may dismiss emojis as mere decorations, they actually serve a significant purpose in writing.

Emojis Convey Emotions

One of the main reasons why emojis matter in writing is that they help convey emotions. In face-to-face conversations, we rely on facial expressions and tone of voice to understand the emotions behind the words. In written communication, emojis serve the same purpose. They can make the difference between a message being interpreted as sarcastic or serious, friendly or formal, etc.

For example, consider the following text message: “I can’t believe you did that.” Without any context, this message could be interpreted as angry or disappointed. However, by adding a 😲 emoji, the sender can clarify that they are surprised instead.

Emojis Add Personality

Another reason why emojis matter in writing is that they add personality to the message. Without nonverbal cues, written communication can often come across as dry or impersonal. By using emojis, you can inject some of your own personality into the message.

For example, let’s say you’re sending a work email to a colleague. By adding a 🙂 emoji at the end of the message, you can convey that you’re friendly and approachable. This can help build rapport and make the recipient more receptive to your message.

Using Emojis Effectively

While emojis can be valuable in writing, it’s important to use them effectively. Here are some tips to keep in mind:

Tip Example
Use emojis sparingly 👍
Match the tone of the message 😂 for a funny message, 😢 for a sad message
Consider the recipient 🤔 may be appropriate for a colleague, but not a client

It’s also important to note that some emojis can have different meanings depending on the context or culture. For example, the 🙏 emoji may be interpreted as a prayer gesture in some cultures, but as a high-five in others. Be mindful of the recipient and their cultural background when using emojis.

Emojis in Marketing

Emojis can also be a powerful tool in marketing. By incorporating emojis into your social media posts or email subject lines, you can make your brand more relatable and engaging. In fact, a study by Experian found that 56% of brands that used emojis in their email subject lines had a higher open rate.

However, it’s important to use emojis strategically in marketing. Overusing them can make your brand appear unprofessional or juvenile. Additionally, be sure to test your emojis across different devices and email clients to ensure they display correctly.


In today’s digital age, emojis have become a ubiquitous part of our writing. While some may dismiss them as frivolous, emojis serve an important purpose in conveying emotions and adding personality to our messages. By using them effectively and strategically, we can enhance our communication and make it more engaging. So go ahead, add that 😊 emoji to your next message and see how it can make a difference.

By Arja

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