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How Emojis Can Improve Your Communication

Emojis have taken over our digital communication channels over the past few years. It’s hard to imagine sending a text or email without including at least one emoji. But have you ever stopped to think about why emojis have become so popular? And how they can actually improve your communication? In this article, we’ll explore the answers to those questions and more.

The Evolution of Emojis

Emojis were first created in Japan in the late 1990s and were originally used in Japanese mobile phones. The word “emoji” comes from the Japanese words “e” (picture) and “moji” (character). In the early 2000s, emojis started to spread to other countries and devices. Today, emojis are available on most digital devices and communication platforms.

Why Emojis Have Become So Popular

Emojis have become popular for a few reasons. Firstly, they add an emotional element to digital communication that was previously missing. Emojis can convey tone and emotion in a way that words alone cannot. Secondly, emojis are universal. They can be understood across different languages and cultures. Lastly, emojis are just plain fun to use. They add a playful and lighthearted element to communication.

How Emojis Can Improve Your Communication

Using emojis in your communication can actually improve your message and make it more effective. Here are a few ways that emojis can help:

1. Emojis can clarify tone and intention

When you’re communicating digitally, it can be hard to convey tone and intention. Adding a simple emoji can help clarify your message. For example, adding a 😊 emoji to the end of a message can indicate that you’re joking or being lighthearted.

2. Emojis can add personality and warmth

Communicating digitally can feel cold and impersonal. Adding an emoji can add personality and warmth to your message. For example, adding a ❤️ emoji to a message can make it feel more heartfelt.

3. Emojis can improve engagement

If you’re sending a marketing message or trying to engage with your audience, emojis can help. Emojis catch the eye and make your message stand out. In fact, a study by Experian found that emails with emojis in the subject line had a higher open rate than those without.

Using Emojis Effectively

While emojis can be a great addition to your communication, it’s important to use them effectively. Here are a few tips:

1. Know your audience

Not everyone is a fan of emojis. Make sure you know your audience and use emojis appropriately. If you’re communicating with a more formal audience, emojis may not be appropriate.

2. Don’t overdo it

While emojis can improve your message, too many emojis can be overwhelming. Use emojis sparingly and only when they add value to your message.

3. Use emojis in context

Make sure the emojis you use are appropriate for the context of your message. Using a 😂 emoji in a serious message can be confusing and inappropriate.

The Most Popular Emojis

Now that we’ve explored the benefits of emojis, let’s take a look at the most popular emojis. According to Emojipedia, the most popular emojis in 2021 are:

Emoji Name Category
😂 Face with Tears of Joy Smileys & Emotion
❤️ Red Heart Smileys & Emotion
🤔 Thinking Face Smileys & Emotion
🙏 Folded Hands Smileys & Emotion
👍 Thumbs Up People & Body


Emojis have become an integral part of our digital communication. They add an emotional element, are universal, and are just plain fun to use. When used effectively, emojis can improve your communication and make your message more effective. Just remember to use them sparingly, in context, and know your audience.

By Arja

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